StepUpAI
GitHub

Current chapter · Whop clipping

Building a media company
with AI instead of employees.

Starting from clipping. Building the software in public. Publishing what happens, including the misses.

1 human zero employees
$20 per day · first target measured payout awaiting result
003 day bottleneck: human correction

The economic experiment

Can AI clipping pay for the AI building the clipper?

current · awaiting measurement $0 target $20 $50 tools covered $100/day

Fast feedback, real cash, campaign constraints, short-form training data.Human work shrinks to watch and upload.

Day 003 · Aug 29

Doctrine was written. The public record was still missing, mid-day of day 3.

Biggest change

Boss profile, workspace, first public day.

Result

The record is live. Payout still unmeasured.

Next

Clip. Measure.

The machine

What currently powers StepUpAI

Hermes orchestration · active Gemmy production · active Nightshift OvisOCR research · active Recorder memory · planned Clipper in build Content TikTok YouTube views · approvals · revenue · data → Hermes
  1. Hermes orchestration · active
  2. Production
  3. Gemmy media · active
  4. Nightshift asynchronous · active
  5. Research
  6. OvisOCR content gaps · active
  7. Memory
  8. Journey Recorder evidence · planned
  9. Clipper campaign short-form · in build
  10. TikTok / YouTube distribution
  11. Results feed Hermes

The flywheel

The content creates the system that creates the content.

the content creates the system that creates the content CAPTURE / MEMORY work · recorder · log PRODUCTION long-form · Gemmy · review DISTRIBUTION upload · TikTok · YouTube FEEDBACK performance → money REINVEST better tooling
  1. Capture / memory
  2. Real work · Recorder · Proof log
  3. Media production
  4. Long-form · Gemmy clipping · human review
  5. Distribution
  6. Manual upload · TikTok · YouTube
  7. Feedback
  8. Performance → revenue
  9. Reinvestment
  10. Better tooling → real work

Latest evidence

Git · stepupgaming/stepupai

Canonical public repo

Site source in website/. Day 003 commit history is the receipt.

 Log · 2026-08-29

Public record launched

Operating bible written. First public day. Payout awaiting result.

Full log

Progress

003

Public record launched

Website, bible, Hermes boss profile. Next: clipping.